Some of the more vocal critics of new cycling initiatives often suggest it’s only the professional classes of south western Shefield who are interested in ordinary day to day cycling nowadays. We disagree.
We think people from the north and east of the city see the benefits of cycling as much as anyone in the south west suburbs, maybe even more so now that finances are tight, and the costs and inconvenience of public transport and car travel are increasing.
Our business aim is to spread the cycling message across the whole city: Russell was born just around the corner from our Neepsend shop, and still lives in the north of Sheffield.
Russell at work at Sheffield Station
We fully support initiatives to improve road infrastructure for cyclists and walkers, but as a business we think we can also play our part in creating a sustainable cycling eco-system, for example by opening secure cycle hubs, and by offering cyclists with little interest in bike maintenance the confidence that they’ll be able to stay moving, year in year out, through our cost-effective Club scheme.
Our delivery service is designed to reduce air pollution and congestion, but also to help local businesses keep costs down and play their part in building an efficient, productive Sheffield fit for the future.
Darren packing a delivery east of the River Don
And our long-term aim is to increase and adapt our secondhand and refurbished services to offer a sustainable reasonably priced maintenance and loan scheme to all Sheffielders, since one of the biggest deterrents to many low income Sheffielders is simply not being able to afford a decent reliable bike.
So, thanks to you for being our customer! Be assured that your continuing support will help us in our aim to increase and enable cycling in all parts of Sheffield.