Being strong and northern, Russell had no problems transporting Sheffield’s favourite condiment to this week’s Cycle City Active City conference, where delegates will be gifted a cyclist’s mini bottle of Henderson’s Relish by conference organiser’s, Landor Links.
Russell and Seb Waxman of Hendo’s enjoy a pie with relish
“If you have a modern e-cargo bike available, It makes no sense for a business to deliver a few boxes across the city in an expensive and polluting diesel vehicle that will likely take far longer to get through the traffic jams and park,” said Russell, who’ll also be speaking at the conference about e-cargo bike deliveries and local cycle hubs.
“We think e-cargo bike deliveries and linked cycle hubs are essential for local low carbon economies to thrive. And seasoning that message by delivering Sheffield’s essential lunch companion is a great idea, so thanks to Hendo’s for their support for active travel in the Outdoor City!”
Seb Waxman from Henderson’s Relish said: “Getting out and about on foot or on your bike makes people happier and healthier, and it’s good for business too because fewer car trips means less congestion and less pollution.”
Seb cycles for some of his everyday trips as part of his training for the London Marathon later this year, which he’s running in support of the Christie Cancer Research charity, who helped him recover after a cancer diagnosis several years ago.
“In a hilly city like Sheffield, walking, running or cycling for journeys is good for calorie control too. What we say is, why spend money on costly stuff like petrol or diesel when you can fuel your transport with great local food instead? Our mini Hendo’s bottles are popular with runners, walkers and cyclists because they can carry them on their trips ready for their lunchtime refuel. Instead of queueing at the petrol station, cyclists can fill up on a nice pie lubricated by a splash of Hendo’s rather than spend a fortune on petrol and motor oil.”